Archive for the ‘Uncategorized’ Category

30
Oct

EU TALKED ABOUT CSR AND SUSTAINABILITY THIS WEEK

Written on October 30, 2010 by Alberto Andreu in Uncategorized

Alberto Andreu Pinillos

Managing Director on Corporate Reputación & Corporate Responsibility , Telefónica S.A

Professor at IE Business School

http://corporateresponsibility.blogs.ie.edu/files/2010/06/alberto-andreu-pinillos1.jpg

Vice President Antonio Tajani, European Commissioner for Industry and Enterprise, presented this week a communication on a renewed industrial policy. Reinforcing the EU’s strengths in producing high quality goods will be crucial for economic recovery and for putting Europe on a path towards resource efficiency and sustainability.

The communication aims to improve the framework conditions for European industry and facilitate the transformation towards a low carbon economy, mastering globalization and innovation.

“An industrial policy for the globalisation era” is a flagship initiative of the Europe 2020 strategy adopted by the Commission last March. Together with the other Europe 2020 initiatives, it aims to boost growth and create additional employment in Europe. The private sector is recognised as a driver of innovation and a provider of solutions to the challenges facing our societies.

Why is it important to CSR?.

The official communication says that “Building on Corporate Social Responsibility Corporate social responsibility can contribute to the competitiveness and sustainability performance of European industry. It helps to strengthen trust in business, which is important for the creation of a business environment in which industry can thrive. The financial crisis showed a new approach is needed to the balance between short-term profit maximisation and sustainable value creation in the longer run. European companies need to take into account their contribution to sustainable growth and job creation and consider the interests of the employees and citizens affected by business decisions. Sound business ethics and values can contribute to the recovery from the crisis.

Corporate social responsibility can position European companies as leaders in markets that are putting an increasing premium on social and environmental issues. EU industry has already launched a number of significant initiatives aimed at resource sustainability, including the chemical industry’s Responsible Care initiative, the Global e-sustainability initiative, and the Materials Stewardship Policy of the International Council on Mining and Metals. Encouraging sustainable growth implies giving consumers the information they require to purchase environmentally friendly goods and services. This should include information on the ecological footprint of products and services. The Commission will work on a common European methodology for assessing environmental impacts associated with consumer products, based on life-cycle analysis and objective criteria”.

The Commission Role

Even more. The Commission define its role and commitments: (1) put forward a new policy initiative on corporate social responsibility addressing emerging issues such as business and human rights, and company disclosure of environmental, social, employment-related, and governance information (2011); (2) monitor EU industry’s voluntary initiatives aimed at resource sustainability. (2011onwards); (and 3) examine before 2012 the possibility of an initiative on the Ecological Footprint of Products.

Good news I think for CSR and Sustainability.

PD. Thanks to my Telefónica’s mate Esther Val for send us this information

Let´s talk in twitter @aandreup

25
Jun

Global Challenge

Written on June 25, 2010 by Administrador de IE Blogs in Uncategorized

We thank all the participants that were part of the Global Environmental Leaders Competition. We are pleased to announce that the winner is Alessandro Faia from Italy. His submitted project represented how global environmental change is affecting his community, along with his personal & professional passion for the environment. We encourage you to visit his 20 x 20 presentation in the following link:

http://www.youtube.com/watch?v=Di1drJWCA5c

Congratulations to Alessandro on his work. At IE School of Biology we look forward to welcoming you to Madrid this fall!

18
May

Your environmental story, without bells & whistles

Written on May 18, 2010 by Administrador de IE Blogs in Uncategorized

The Master in Global Environmental Change from the IE School of Biology prepares students to translate the emerging insights about our changing living environment into understandable information, in order to guide decision-makers in business, governments, and communities. To celebrate this pioneering program, IE School of Biology will grant a scholarship to the winner of our Global Environmental Leaders Competition. Tell your story with 20 images, about how environmental change affects (or will affect) your living environment. We are looking for a strong message without bells and whistles.

Submissions will be judged by a professional jury. Unleash your creativity and enter the competition!

Deadline: 20th of June 2010 (at 17.00 CEST)

http://competition.mgec.ie.edu

31
Aug

La RSC, a septiembre

Written on August 31, 2009 by Alberto Andreu in Uncategorized

Alberto Andreu Pinillos
Septiembre es el mes de las segundas oportunidades para quienes suspendieron en junio. Después de darle muchas vueltas, creo que la RSC tiene que volver a presentarse a examen porque le han quedado 3 asignaturas troncales: la denominación; el foco; y su vinculación con el mercado.

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24
Mar

RSC 2.0: Ahorrar costes utilizando la RSC como palanca

Written on March 24, 2009 by Alberto Andreu in Uncategorized

Alberto Andreu Pinillos
Profesor Asociado del Instituto de Empresa Bussines Scholl
Director de Reputación, Identidad y Medioambiente de Telefónica

¿Pueden las políticas de RSC contribuir a reducir los costes de la empresa? Reducir costes y aplicar recetas de RSC pudiera parecer algo opuesto. De hecho muchos siguen pensando (y seguirán) que esto de la RSC no es más que un gasto. Sin embargo, no siempre es así. En este post me gustaría encontrar una relación causa efecto entre RSC y reducción de costes, de igual manera que en el anterior me propuse encontrar descubrir algunos nuevos motores de crecimiento económico por la vía de la RSC.

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15
Mar

Por Alberto Andreu Pinillos
Hace unos días publiqué el post titulado RSC 2.0: del Buenismo a la Innovación Social. Y han sido muchas las opiniones de los lectores de Diario Responsable (donde se reproduce este blog), unos a favor, otros en contra.
Mi intención no era generar polémica. O si. Mi intención era trasmitir esta idea: “En tiempos de crisis, o se vincula la RSC a la búsqueda de nuevos motores de crecimiento, a la reducción de costes, al incremento de los índices de satisfacción de los clientes y a la mejora del clima laboral de los empleados, o tendremos un problema. Los gestores de esta “cosa” no podemos permitirnos el lujo de vivir al margen del momento. Difícilmente se puede “devolver nada a la sociedad” cuando la empresa está a punto de dejar de existir.

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12
May

A visual account on world changing events

Written on May 12, 2008 by Max Oliva in Uncategorized

Max_P.jpgMax Oliva, Associate Director, Social Impact Management TEDBIGVIZ.jpg
Year after year events take place at IE and elsewhere which demand remembrance, sharing and continuity on the conversations they entail. It is an energy which can hardly be shared if not lived and due to an overloaded agenda of work which awaits for us at the office as we return to our daily schedules; whichever experience quickly diffuses between layers of paper and email. Or not? How about a visual experience? This is what TED is doing with their annual gathering.
Certainly their videos on TED Talks already make accessible their content to a broad range of people who cannot make it to the event. But this visual portrait of each session helps not only retain the key messages but perhaps relieve for a brief moment the experience which took place at each conversation. I looked more into detail at that conversation given by Ben Zander; I was not on that specific session, but I have been twice in sessions with him and it certainly allowed me to relieve those moments. Perhaps it is an exercise worth exploring if you want your audience to leave your events with something to take home with them.

30
Jan

Buscando el consenso de Washington (2)

Written on January 30, 2008 by Max Oliva in Uncategorized

J.Pozuelo-Monfort, MPA candidate at Columbia University
jpm.jpg
Es la universidad de Georgetown una universidad jesuita de prestigio internacional en materia de derecho, relaciones internacionales y política. A la misma he llegado tras almorzar con Raymond Baker, quien se apresuraba tras concluir nuestra cita para encontrarse con un Senador demócrata con la intención de continuar persuadiendo a la clase política de la necesidad de introducir políticas que impidan el flujo de dinero negro e ilegal desde África hacia Estados Unidos y Europa.
En la clase sobre filosofía legal internacional el Profesor Arend presenta a un grupo de jóvenes norteamericanos que atienden con atención una clase magistral sobre el origen del derecho desde un punto de vista de la ley natural. La legislación, como tantas otras cosas, ha sido escrita por el ser humano en base a experiencias pasadas que motivan y condicionan la realidad actual de este mundo globalizado del siglo veintiuno.
La clase magistral del Profesor Arend, quien viste camisa rosa de raya vertical y corbata de cuadros complementada con tirantes, me hace pensar en la arquitectura financiera internacional que se ha ido determinando con el paso del tiempo tras la creación del Fondo Monetario Internacional y el Banco Mundial, que visito mañana viernes. La complejidad de la arquitectura financiera internacional incluye numerosas excepciones que como Raymond Baker bien sabe permiten a los ricos del mundo pobre enviar remesas millonarias a unas necesitadas cuentas bancarias en sitios como Suiza o Reino Unido, frecuentemente a través de paraísos fiscales que sirven de despiste, un despiste cobarde, un despiste miserable, deleznable, que nos impide asegurar que el dinero que nos llega a Occidente es dinero limpio, ganado con el sudor de la frente y no a expensas de los frecuentemente desamparados del mundo pobre.

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7
Dec

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
Rémi Parmentier, Director of Varda Group and Founding Member of Greenpeace International will be at IE Business School on Tuesday, December 11th, as part of the 7th Annual Global Affairs Forum.
What are the respective roles of the private sector, governments and NGOs to meet the challenges of Sustainability? Private-Public Partnerships are booming, but can they truly be part of the solution? How can they work for the environment and society? What should managers and leaders look out for? These and other issues will be discussed with Remi. If you want to be part of the conversation, please contact us here.
Remi Parmentier.bmp
About Remi:
Founding member of Greenpeace International (1979), Rémi was responsible for a wide variety of projects on behalf of Greenpeace during his long carrier with that organization, between 1977 and 2002. Crew member of the first legendary voyages of the ship Rainbow Warrior in the 1970s, he has undertaken field investigations on many issues and in many countries, including Western Europe, Russia, North and Latin America, the South Pacific and Asia. He was a member of Greenpeace International’s Political Team since its creation in 1988, and the organization’s Political Director for several years until he left this post to form the Varda Group in 2003. At the World Summit on Sustainable Development (WSSD) held in Johannesburg in 2002 he was the architect of the joint call for action on climate change made on behalf of Greenpeace and the World Business Council for Sustainable Development (WBCSD), with considerable impact in the business and policy world.
About GAF:
IE’s Seventh Annual Global Affairs Forum (GAF) provides students with an overview of some of the global issues that affect business decision-making. The goal is to explore the ways in which business leaders can help address these problems, and effectively become part of the solution. In this ongoing seminar, key business, political, academic and civil society leaders engage with the International MBA students and together analyse current challenges, threats and opportunities such as global warming, the rise of China, social entrepreneurship and the future of the Internet, among others.

11
Jul

Giving is the ultimate luxury: Wally Olins at IE

Written on July 11, 2007 by Margarita Alonso in Uncategorized

wallie family photo.JPG

Olga Slavkina, Wally Olins, Max Oliva, Juan Pablo Ramirez and Jacob Benbunan
(photo Irene Medina)

logo_Saffron.jpg
Some time ago Olga Slavkina (IMBA 07) was told that if she wanted to know something about brands she should read “On Brand” Wally Olins latest book. Outspoken and abrasive, he is the Chairman of Saffron and one of the most claimed authorities in branding.
Now, while involved in her MBA, she had the great idea of sending Wally an e-mail asking him to be the first guest of the Funky Business club. The following day she received an answer from Wally himself accepting the invitation.

Read more…

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