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   April 28, 2006   


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The Social Responsibility Club at the Instituto de Empresa (IE) transitioned to a Net Impact Chapter on 26 April. Net Impact’s mission is to improve the world by growing and strengthening a network of new leaders who are using the power of business to make a positive net social, environmental, and economic impact. With over 120 chapters across the world, a central office in San Francisco, and partnerships with leading for and nonprofit organizations, Net Impact enables members to use business for social good in their graduate education, careers, and communities.

For more information click here.


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   April 27, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The 100 Best Corporate Citizens for 2006 have been announced today. Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has been ranked No. 1

Now in its 7th year, the "100 Best Corporate Citizens" list identifies companies among the Russell 1000, the S&P 500, and KLD's Domini 400 Social Index that excel at serving a variety of stakeholders. Firms are ranked on service in eight stakeholder categories: shareholders, governance, community, diversity, employees, environment, human rights, and product.

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Some companies that have been in the list all 7 years are:
Brady Corporation
Cisco Systems, Inc.
Cummins, Inc.
Ecolab Inc.
Graco Inc.
Herman Miller, Inc.
Hewlett-Packard Company
Intel Corporation
Modine Manufacturing Co.Pitney Bowes, Inc.
Procter & Gamble Company
St. Paul Travelers Companies
Southwest Airlines Company
Starbucks Corporation
Timberland Company
Whirlpool Corporation

To view the full list and/or read more about it click here.


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Max Oliva, Associate Director of IE's Social Impact Management

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(CSRwire) New York – “In a historic development for global financial markets, United Nations Secretary-General Kofi Annan was today joined by a group of the world’s largest institutional investors at the international launch of the Principles for Responsible Investment.

The heads of leading institutions from 16 countries, representing more than $2 trillion in assets owned, officially signed the Principles at a special launch event at the New York Stock Exchange. The Principles were developed during a nearly year-long process convened by the UN Secretary-General and coordinated by the UN Environment Programme Finance Initiative (UNEP FI) and the UN Global Compact.”

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The principles are being implemented as well in Spain. On April 26th, the “4th Day on Implementing the 10 Principles” took place at Instituto de Empresa. DKV Seguros and Bancaja gave their views in regards to the 6th Principle (the elimination of discrimination in respect of employment and occupation.) and on how their companies are successfully implementing it. FCC Construcción gave their insight on the 7th principle (Businesses should support a precautionary approach to environmental challenges).


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   April 26, 2006   


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Dr. Javier Carrillo Hermosilla
Director Ejecutivo del Centro para la Gestión Eco-Inteligente
INSTITUTO DE EMPRESA Business School

(Artículo publicado en el diario ABC el 5/3/2006.)

El concepto de ecoeficiencia fue acuñado en 1992 por las compañías pertenecientes al World Business Council for Sustainable Development. Pretende la creación del mayor valor con el menor impacto ambiental. La ecoeficiencia es en definitiva una filosofía de gestión que permite guiar y medir el desempeño ambiental de las empresas y otros agentes en su actividad económica. La ecoinnovación lleva al progreso de la ecoeficiencia. Consiste en nuevos (o modificados) procesos, técnicas, sistemas, productos y servicios que evitan o reducen el daño ambiental.

Continue reading 'ECOINNOVACIÓN'


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Posted on 26 April 2006 in Environment | Permalink | Comments (0) | TrackBack (0)


Van Culver, IMBA 2006 Candidate

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Instituto de Empresa Global Citizenship Challenge Team: Van Culver, Russ Browder, Imke Buttkus, Alberto Ordiales, and Alex Corrie (left to right).

On April 1st, a team of Instituto de Empresa (IE) MBA students joined five other business school teams for the finals of The Global Citizenship Challenge, held on the campus of Thunderbird’s Garvin School of International Management in Phoenix, Arizona. The team, sponsored by PwC & IE Corporate Responsibility Center and IE, competed against 55 teams from top business schools to earn the right to attend the finals, where they placed 3rd. IE was the only non-U.S. school selected for the finals. The Challenge, sponsored by Merck, The X-Prize Foundation, and Net Impact, is the largest global case competition in the world focusing on corporate citizenship, sustainability and international development. The final round question challenged teams to devise a way to facilitate cooperation amongst the private and public sectors in order to achieve the United Nations Millennium Development Goals. The IE team proposed an entrepreneurial approach, whereby a social enterprise would match complementary organizations with opportunities in developing countries and provide services to help maintain the partnerships.


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   April 25, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The 2006 Commitment to Development Award honors an individual or organization from the rich world who has made a significant contribution to changing attitudes and policies towards the developing world. It is sponsored by Center for Global Development and Foreign Policy magazine.





The nominees for this year are:

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Bill and Melinda Gates, Philanthropists

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Bono, Musician and Development Advocate

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Doctors Without Borders/Medecins Sans Frontieres (MSF)

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Global Call to Action Against Poverty (Make Poverty History, One Campaign, etc.)

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Jeffrey Sachs, Professor and Director of the Earth Institute at Columbia University

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Jim Fruchterman, Founder and CEO of Benetech.org

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Jimmy Carter, Former U.S. President






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Louis Michel, European Commissioner for Development and Humanitarian Aid

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Rep. Jim Kolbe (R-AZ)

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William Clinton, Former US President

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William Easterly; Author and Professor, NYU

Or Nobody, No award should be given for 2006.

Once you vote, you can see how the nominees are doing on the final race, which ends this week. The Award Recipient, who will be chosen by an expert panel, and the People's Choice winner will be announced on May 2. To cast your vote click here.


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   April 24, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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Financial Times, together with the International Finance Corporation are hosting the Sustainable Banking Awards. The award has been created in order to recognise banks that have shown leadership and innovation in integrating social and environmental objectives into their operations. This year, 48 institutions from 28 countries are taking part in the competition.

The 2006 awards will be given in five categories which are:

• Sustainable Bank of the Year
• Emerging Markets Sustainable Bank of the Year
• Sustainable Bankers of the Year
• Sustainable Deal of the Year
• Sustainable Energy Finance Deal of the Year

The FT Sustainable Banking Awards has a panel of judges which can be viewed here. The technical advisers on the awards programme are consultants of Sustainable Finance Ltd.

The winners will be announced at a Gala Awards Ceremony at the Financial Times offices in London on June 12, 2006.


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   April 20, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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“Like slavery and apartheid, poverty is not natural. It is man-made and it can be overcome and eradicated by the actions of human beings.” Nelson Mandela

The white band has become the symbol of the global fight to end poverty.

In 2005 8 million people wore the white band in the world's largest movilization in history against poverty.

In 2006 a month of mobilization will be launched on September 16th which will build up to a climax on a global white band day on the "International Day on the Eradication of Poverty" on October 17th.

To know more about this global movement visit the links bellow and view the most moving video series on FILMS TO WATCH featuring Bono, Nelson Mandela and many others.

“What will our generation be remembered for? The internet? Yes. The war against terror? Yes. Wouldn’t it be great if we were also remembered as being the ones that set about making poverty history?” Bono

Global Call to Action Against Poverty, worldwide alliance committed to making world leaders live up to their promises, and to making a breakthrough on poverty. See who is part of the global alliance.

MAKEPOVERTYHISTORY, UK member of the coalition.

ONE, US member of the coalition.


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   April 18, 2006   


Max Oliva, Subdirector de Social Impact Management, Instituto de Empresa

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Caja Madrid, a través de su obra social, convoca este premio apoyando investigaciones con conclusiones aplicables.

Este premio tiene como uno de sus objetivos el fomentar la investigación social y su aplicación práctica para dignificar y mejorar la calidad de vida de las personas socialmente vulnerables.

Podrán participar personas físicas, mayores de edad, que sean autores y titulares de todos los derechos de autor inherentes al trabajo que presentan y que investiguen en el campo de lo social.

Obra Social Caja Madrid quiere fomentar la investigación sobre los problemas que sufren las personas socialmente vulnerables y sobre el modo de resolver esos problemas.

Los premios son los siguientes:

- Primer premio: 35.000€
- Segundo premio: 12.000€
- Tercer premio: 10.000€

El plazo para presentar la solicitud es el 1 de junio de 2006.

Para más información haz clic en Premios de investigación social 2006


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   April 13, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The Coca-Cola Company, Verizon Communications, Ford Motor Co., Gap Inc. and DaimlerChrysler AG are candidates of the 2006 Corporate Social Responsibility Awards. It is offered by PR News, which in their own words is “the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR”. It is the only national honor celebrating CSR, in which corporations can go a long way towards making an impact on a community, on key stakeholders, and on a company’s bottom line.

The award winners will be announced at a June 20th awards breakfast in Washington, DC sponsored by Cone Inc. and CSRwire.

The finalists are selected in nine CSR communications categories including: Community Affairs, CSR Reporting, Diversity, Philanthropy, Environmental, Community Affairs, Human Rights and Business Ethics.

"If our CSR award entries are any indication, it’s clear that PR professionals now understand their critical role in moving corporate citizenship to the top of the priority list," notes Diane Schwartz


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   April 12, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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There are job postings on the Center for Global Development. We include three, but you can regularly visit their site.


Publications Associate

The Center seeks a publications manager who is knowledgeable about global development policy debates, has excellent writing and editing skills, and exhibits keen attention to detail.

Program Coordinator - HIV/AIDS Monitor

Through focused research and analysis at the global level and in four Sub-Saharan African countries, the HIV/AIDS Monitor will examine the operations, procedures, and performance of these three initiatives in order to gain an understanding of which approaches are most successful in which contexts.

IDRC Visiting Fellow
The Center is seeking applications from leading scholars in developing countries to inaugurate its IDRC visiting fellow program.

Continue reading 'Job Openings: Center for Global Development'


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   April 07, 2006   


Max Oliva, Subdirector de Social Impact Management, Instituto de Empresa

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"La Responsabilidad Corporativa es estratégica y depende del consejo y de toda la organización"

El Centro PwC-IE de Responsabilidad Corporativa, junto con Expansión, organizó el primer debate sobre el papel del órgano de administración en la política de sostenibilidad de las compañías.

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"La RC no debe de estar separada en la gestión, sino imbrigada en los procesos del negocio". Miguel Iraburu

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"La RC es responsabilidad de toda la organización, de todos los empleados" Isabel Aguilera

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"El consejo debe decidir hasta donde se pueden utilizar los recursos de los accionistas". Juan Miguel Antoñanzas

"Uno de los cometidos del consejo es el revisar el mapa de riesgos del consejo" Eugenio Ruiz-Gálvez

"Dentro de unos años habrán estándares para conocer quien hace realmente RC". José María Méndez

A continuación se presenta una reseña de dicha conversación, dando inicio a una serie de tribunas que servirán para hacer un estudio a fondo de la Responsabilidad Corporativa por parte del Centro. Este se enfoca en impulsar la investigación, formación y divulgación en materia de RC en tres líneas básicas: Buen Gobierno y Transparencia; Medioambiente y Sostenibilidad; y Sociedad y Diversidad.

Continue reading 'El Rol del Consejo en la Responsabilidad Corporativa'


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   April 06, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The McKinsey Quarterly has just Published an article which analyzes these issues, arguing that executives ignore socio-political debates at their own peril.

A majority of the executives they have surveyed acknowledge the fact that socio-political issues if not well managed and anticipated, are potential threats to the creation of value and have admitted that they handle these issues poorly.

That deficiency, they argue, is “the result of short-term financial pressures, a lack of familiarity with the issues, and the sense that specialists in the public-affairs and legal departments handle this sort of thing.” It is of strategic interest to correct this flaw.

What's different today is “the intensifying pressure and the growing complexity of the forces, the speed with which they change, and the ability of activists to mobilize public opinion. Companies must now strive to anticipate and understand those expectations and to embed them in their business strategy.”

The challenge is to “find a way for companies to incorporate an awareness of socio-political issues more systematically into their core strategic decision-making processes.” And this must be seen not just as risks, but as an opportunity to differentiate your business.

To view the full article click here.
To view What Business Executives think in regards to Corporate Responsibility click here.

Continue reading 'When Social Issues Become Strategic'


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   April 05, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The World Economic Forum, The World Bank and United Nations are hosting events this month which will discuss leveraging the currently improved economic conditions of Latin America; important changes in the strategic landscapes of both NGO’s and businesses; and identifying immediate and pragmatic solutions to some of Latin Americas most pressing problems.

World Economic Forum on Latin America, April 5-6
“Business, NGO’s and Development: Strategic Engagement to Meet the Millennium Development Goals (MDGs)”, April 10-11
The 2006 Latin American Forum , April 19-20

Continue reading 'April Upcoming Events'


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   April 04, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

The European Commission has just published (March 22nd, 2006) a communication on CSR entitled: “Implementing the Partnership for Growth and Jobs: Making Europe a pole of excellence on CSR”.

It is intended to be a backing for a European Alliance for CSR, intended to further promote and encourage CSR. They look at this not as a legal instrument, but rather as a vehicle for mobilising the resources and capacities of European enterprises and their stakeholders in the interests of sustainable development, economic growth and job creation.

Continue reading 'Making Europe a Pole of Excellence on CSR'


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Max Oliva, Associate Director of IE's Social Impact Management

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The 2006 Skoll World Forum on Social Entrepreneurship took place on March 29-31st, 2006. Conferences with speakers such as Al Gore, Muhammad Yunus, Ian Goldin and many others as well as the highlights of the event can be seen in video.

“Sustainability will drive business over the next 50 years”. The most enlightened professionals have figured that out. Civil society will force government and business to act on these issues. David Blood.

This and many other quotes are available at the links below. I encourage you to see the conference on sustainability offered by Al Gore, Chairman of Generation Investment Management. He has been working for the past years on helping to establish the competitive business advantage of sustainability in an investment context. He has been described by bloggers such as Loic Le Meur as it “having an effect on you and your vision of the world.”

Click here to view the entire presentation of Al Gore and David Blood
Click here to view the entire interview of Robert Redford.
Click here to view the entire Award Ceremony.

To access Wednesday’s highlights click here.
To access Thursday's highligths click here.


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   April 03, 2006   


Max Oliva, Associate Director of IE's Social Impact Management

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The BBC World and Newsweek, in association with Shell, are organizing for second straight year a contest entitled “The World Challenge”.

This contest focuses on projects which “make a real difference on their local communities” and is awarded “upon nomination of a Social Entrepreneur who has demonstrated enterprise and innovation at a grassroots level.”

The process has just begun this March, and will receive nominations until June 4th, 2006, at 5pm (GMT).

They are looking for projects which have the following characteristics:

• A project that shows initiative, the innovative use of technology or an invention
• Small business projects that increase investment into the local community
• Projects that take a responsible approach to the environment in which they are operating

A prize of US$ 20,000 is awarded to the winner and a US$ 10,000 prize to the second and third places.

Last year 457 projects from more than 70 countries took part on the competition, having over 122,000 people vote for their favourite project, which is as described by them, as a “staggering amount which proves just how passionate people are about social, environmental and community issues.”

We look forward on having projects from IE and other Sumaq schools on this competition. Please share with us your experience in case you decide to participate or when nominating projects which you believe fit into the given description.

If you want to nominate a project click here.


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Estimados Miembros de la Alianza Sumaq

Es un placer darles la bienvenida a la Comunidad de Responsabilidad Corporativa, misma que trata temas tales como Emprendedurismo Social, Buen Gobierno, Diversidad, entre otros.

La tradición de excelencia en la enseñanza de las escuelas de negocio que conforman la alianza Sumaq nos lleva a esta nueva etapa de interacción entre profesores, alumnos, alumni y expertos en Responsabilidad Corporativa. Iniciamos este reto con la competición de planes de negocio de Emprendedurismo Social, estando convencidos de que será sólo el inicio de una relación cada vez más ambiciosa y exitosa, misma que permitirá a nuestras escuelas el poder incrementar el nivel de conocimiento, involucramiento de sus miembros e impacto en la sociedad.

Quedo convencido de la oportunidad que esta nueva interacción representa y de que sabremos aprovecharla, generando valor a todos los miembros de la alianza y a la sociedad en general. Los invito a crear nuevas líneas de discusión e investigación, a compartir sus ideas e incrementar la masa crítica en un área tan importante para el desarrollo.

Reciban un muy cordial saludo,

Antonio Montes
Director de la Alianza Sumaq


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Max Oliva, Associate Director of IE's Social Impact Management

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The conference on “The Emergence of Social Entrepreneurship: Social Impact as a Performance Measure” took place at Instituto de Empresa on March 16th, 2006.

It was conducted by Pamela Hartigan, Managing Partner of the Schwab Foundation and Mel Young, social entrepreneur and founder of the Homeless World Cup. The session explored the key elements that define a social entrepreneur and some important lessons business can learn from social entrepreneurship. It was broadcasted live to all Sumaq schools. If you are interested in viewing these speeches, you can access them here.

Continue reading '“The Emergence of Social Entrepreneurship: Social Impact as a Performance Measure”'


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Max Oliva, Associate Director of IE's Social Impact Management

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The Economist has recently issued a survey of wealth and philanthropy which builds up on the idea of how this is increasingly being a concern to business men and how all sectors are getting involved, including business schools and in a very relevant way. From amateurism, the industry is moving towards business mindset and tools ranging from “social investing, social entrepreneurship and venture philanthropy to strategic market-conscious and knowledge -based content” in order to leverage the donors’ money. Here are synthesized some of the main ideas of the report. For a full view you must be a subscribed member of The Economist (Issued on February 25th, 2006) and can download it here...

...Is the sector at a tipping point? Well, in America the number of charitable foundations has risen from 22,000 in the 80’s to more than 65,000 today, this according to The Center on Philanthropy at Indiana University. Moreover, charitable giving in the US rose by 5% in 2005 to a record high of $249 billion, which is more than 2% of their GDP. In Germany it has risen from 4,000 in 1997 to 13,000 now.

The business of giving certainly posts a great opportunity and responsibility for business schools, who can contribute and create value in a significant way.

Continue reading 'The Business of Giving'


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Max Oliva, Associate Director of IE's Social Impact Management

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At least that is according to The Bridgespan Group’s recent study of the leadership requirements of nonprofits with revenues greater than $250,000 (excluding hospitals and institutions of higher education).

Tom Tierney, Chair and Co-founder of the Bridgespan Group, noted that “the amount of social impact a Nonprofit organization delivers is primarily dependent upon the capability and performance of the people in that organization … results are a ‘who thing’ … no principle is more fundamental.”

Their study (which includes an executive summary, a white paper, a financial model and a space for commentaries from other social players) states that if the sector where to experience a significant consolidation, this number might fall as low as 330,000. on the other hand, following other trends, on their study they calculate that the total could increase to more than one million.

Continue reading 'More than 640,000 Senior Managers needed in the Nonprofit sector by 2016'


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Max Oliva, Associate Director of IE's Social Impact Management

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The McKinsey Quarterly conducted a survey in December 2005 which had the participation of more than 4,200 executives in 116 countries. “Unquestionably, the global business community has embraced the idea that it plays a wider role in society. More than four out of five respondents agree that generating high returns for investors should be accompanied by broader contributions to the public good.” This in contrast with only one out of six who agrees with Friedman’s thesis that the "social responsibility of business" is to "increase its profits".

Executives stress the risks to the reputation of companies when they are expected to address social and political concerns; yet only 3% report that their companies are doing a good job in the matter. Perhaps it is based on the notion that companies are taking the wrong approach? View the full report here.


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Max Oliva, Associate Director of IE's Social Impact Management
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(CSRwire) Ashoka: Innovators for the Public announced on March 3rd the release of its new Social Entrepreneurship Series on Google's latest video service, Google Video Store. The Series, produced in partnership with the Skoll Foundation, is the first-ever video collection of interviews with leading global social entrepreneurs.

The 16-program Series features the experiences and insights of the world's most inspiring leaders of social change including: Muhammad Yunus, the power behind Grameen Bank and the global micro-credit movement, Peter Eigen, Transparency International founder and one of the world’s most powerful corruption fighters, and Fazle Abed who founded BRAC, the world’s largest citizen sector organization.


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