Written on April 26, 2006 by Javier Carrillo in Environment

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Dr. Javier Carrillo Hermosilla
Director Ejecutivo del Centro para la Gestión Eco-Inteligente

(Artículo publicado en el diario ABC el 5/3/2006.)
El concepto de ecoeficiencia fue acuñado en 1992 por las compañías pertenecientes al World Business Council for Sustainable Development. Pretende la creación del mayor valor con el menor impacto ambiental. La ecoeficiencia es en definitiva una filosofía de gestión que permite guiar y medir el desempeño ambiental de las empresas y otros agentes en su actividad económica. La ecoinnovación lleva al progreso de la ecoeficiencia. Consiste en nuevos (o modificados) procesos, técnicas, sistemas, productos y servicios que evitan o reducen el daño ambiental.

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Van Culver, IMBA 2006 Candidate
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Instituto de Empresa Global Citizenship Challenge Team: Van Culver, Russ Browder, Imke Buttkus, Alberto Ordiales, and Alex Corrie (left to right).
On April 1st, a team of Instituto de Empresa (IE) MBA students joined five other business school teams for the finals of The Global Citizenship Challenge, held on the campus of Thunderbird’s Garvin School of International Management in Phoenix, Arizona. The team, sponsored by PwC & IE Corporate Responsibility Center and IE, competed against 55 teams from top business schools to earn the right to attend the finals, where they placed 3rd. IE was the only non-U.S. school selected for the finals. The Challenge, sponsored by Merck, The X-Prize Foundation, and Net Impact, is the largest global case competition in the world focusing on corporate citizenship, sustainability and international development. The final round question challenged teams to devise a way to facilitate cooperation amongst the private and public sectors in order to achieve the United Nations Millennium Development Goals. The IE team proposed an entrepreneurial approach, whereby a social enterprise would match complementary organizations with opportunities in developing countries and provide services to help maintain the partnerships.


Max Oliva, Associate Director of IE’s Social Impact Management
The 2006 Commitment to Development Award honors an individual or organization from the rich world who has made a significant contribution to changing attitudes and policies towards the developing world. It is sponsored by Center for Global Development and Foreign Policy magazine.

The nominees for this year are:
Bill and Melinda Gates, Philanthropists
Bono, Musician and Development Advocate
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Doctors Without Borders/Medecins Sans Frontieres (MSF)
Global Call to Action Against Poverty (Make Poverty History, One Campaign, etc.)
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Jeffrey Sachs, Professor and Director of the Earth Institute at Columbia University
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Jim Fruchterman, Founder and CEO of Benetech.org
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Jimmy Carter, Former U.S. President

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Louis Michel, European Commissioner for Development and Humanitarian Aid
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Rep. Jim Kolbe (R-AZ)
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William Clinton, Former US President
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William Easterly; Author and Professor, NYU
Or Nobody, No award should be given for 2006.
Once you vote, you can see how the nominees are doing on the final race, which ends this week. The Award Recipient, who will be chosen by an expert panel, and the People’s Choice winner will be announced on May 2. To cast your vote click here.


Max Oliva, Associate Director of IE’s Social Impact Management
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Financial Times, together with the International Finance Corporation are hosting the Sustainable Banking Awards. The award has been created in order to recognise banks that have shown leadership and innovation in integrating social and environmental objectives into their operations. This year, 48 institutions from 28 countries are taking part in the competition.
The 2006 awards will be given in five categories which are:
• Sustainable Bank of the Year
• Emerging Markets Sustainable Bank of the Year
• Sustainable Bankers of the Year
• Sustainable Deal of the Year
• Sustainable Energy Finance Deal of the Year
The FT Sustainable Banking Awards has a panel of judges which can be viewed here. The technical advisers on the awards programme are consultants of Sustainable Finance Ltd.
The winners will be announced at a Gala Awards Ceremony at the Financial Times offices in London on June 12, 2006.


Max Oliva, Associate Director of IE’s Social Impact Management
“Like slavery and apartheid, poverty is not natural. It is man-made and it can be overcome and eradicated by the actions of human beings.” Nelson Mandela
The white band has become the symbol of the global fight to end poverty.
In 2005 8 million people wore the white band in the world’s largest movilization in history against poverty.
In 2006 a month of mobilization will be launched on September 16th which will build up to a climax on a global white band day on the “International Day on the Eradication of Poverty” on October 17th.
To know more about this global movement visit the links bellow and view the most moving video series on FILMS TO WATCH featuring Bono, Nelson Mandela and many others.
“What will our generation be remembered for? The internet? Yes. The war against terror? Yes. Wouldn’t it be great if we were also remembered as being the ones that set about making poverty history?” Bono
Global Call to Action Against Poverty, worldwide alliance committed to making world leaders live up to their promises, and to making a breakthrough on poverty. See who is part of the global alliance.
MAKEPOVERTYHISTORY, UK member of the coalition.
ONE, US member of the coalition.


Max Oliva, Subdirector de Social Impact Management, Instituto de Empresa
Caja Madrid, a través de su obra social, convoca este premio apoyando investigaciones con conclusiones aplicables.
Este premio tiene como uno de sus objetivos el fomentar la investigación social y su aplicación práctica para dignificar y mejorar la calidad de vida de las personas socialmente vulnerables.
Podrán participar personas físicas, mayores de edad, que sean autores y titulares de todos los derechos de autor inherentes al trabajo que presentan y que investiguen en el campo de lo social.
Obra Social Caja Madrid quiere fomentar la investigación sobre los problemas que sufren las personas socialmente vulnerables y sobre el modo de resolver esos problemas.
Los premios son los siguientes:
– Primer premio: 35.000€
– Segundo premio: 12.000€
– Tercer premio: 10.000€
El plazo para presentar la solicitud es el 1 de junio de 2006.
Para más información haz clic en Premios de investigación social 2006


Max Oliva, Associate Director of IE’s Social Impact Management
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The Coca-Cola Company, Verizon Communications, Ford Motor Co., Gap Inc. and DaimlerChrysler AG are candidates of the 2006 Corporate Social Responsibility Awards. It is offered by PR News, which in their own words is “the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR”. It is the only national honor celebrating CSR, in which corporations can go a long way towards making an impact on a community, on key stakeholders, and on a company’s bottom line.
The award winners will be announced at a June 20th awards breakfast in Washington, DC sponsored by Cone Inc. and CSRwire.
The finalists are selected in nine CSR communications categories including: Community Affairs, CSR Reporting, Diversity, Philanthropy, Environmental, Community Affairs, Human Rights and Business Ethics.
“If our CSR award entries are any indication, it’s clear that PR professionals now understand their critical role in moving corporate citizenship to the top of the priority list,” notes Diane Schwartz


Max Oliva, Associate Director of IE’s Social Impact Management
There are job postings on the Center for Global Development. We include three, but you can regularly visit their site.

Publications Associate

The Center seeks a publications manager who is knowledgeable about global development policy debates, has excellent writing and editing skills, and exhibits keen attention to detail.

Program Coordinator – HIV/AIDS Monitor

Through focused research and analysis at the global level and in four Sub-Saharan African countries, the HIV/AIDS Monitor will examine the operations, procedures, and performance of these three initiatives in order to gain an understanding of which approaches are most successful in which contexts.
IDRC Visiting Fellow
The Center is seeking applications from leading scholars in developing countries to inaugurate its IDRC visiting fellow program.

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Max Oliva, Subdirector de Social Impact Management, Instituto de Empresa
“La Responsabilidad Corporativa es estratégica y depende del consejo y de toda la organización”
El Centro PwC-IE de Responsabilidad Corporativa, junto con Expansión, organizó el primer debate sobre el papel del órgano de administración en la política de sostenibilidad de las compañías.
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“La RC no debe de estar separada en la gestión, sino imbrigada en los procesos del negocio”. Miguel Iraburu
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“La RC es responsabilidad de toda la organización, de todos los empleados” Isabel Aguilera
“El consejo debe decidir hasta donde se pueden utilizar los recursos de los accionistas”. Juan Miguel Antoñanzas
“Uno de los cometidos del consejo es el revisar el mapa de riesgos del consejo” Eugenio Ruiz-Gálvez
“Dentro de unos años habrán estándares para conocer quien hace realmente RC”. José María Méndez
A continuación se presenta una reseña de dicha conversación, dando inicio a una serie de tribunas que servirán para hacer un estudio a fondo de la Responsabilidad Corporativa por parte del Centro. Este se enfoca en impulsar la investigación, formación y divulgación en materia de RC en tres líneas básicas: Buen Gobierno y Transparencia; Medioambiente y Sostenibilidad; y Sociedad y Diversidad.

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Max Oliva, Associate Director of IE’s Social Impact Management
The McKinsey Quarterly has just Published an article which analyzes these issues, arguing that executives ignore socio-political debates at their own peril.
A majority of the executives they have surveyed acknowledge the fact that socio-political issues if not well managed and anticipated, are potential threats to the creation of value and have admitted that they handle these issues poorly.
That deficiency, they argue, is “the result of short-term financial pressures, a lack of familiarity with the issues, and the sense that specialists in the public-affairs and legal departments handle this sort of thing.” It is of strategic interest to correct this flaw.
What’s different today is “the intensifying pressure and the growing complexity of the forces, the speed with which they change, and the ability of activists to mobilize public opinion. Companies must now strive to anticipate and understand those expectations and to embed them in their business strategy.”
The challenge is to “find a way for companies to incorporate an awareness of socio-political issues more systematically into their core strategic decision-making processes.” And this must be seen not just as risks, but as an opportunity to differentiate your business.
To view the full article click here.
To view What Business Executives think in regards to Corporate Responsibility click here.

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