- Corporate Responsibility - https://corporateresponsibility.blogs.ie.edu -

IBM Study on CSR

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
IBM has just released yet another study [1] which strengthens companies views in regards to Corporate Responsibility, seeing it as a growth opportunity rather than just a regulatory compliance or philanthropic effort, with 68 percent of those surveyed focused on generating revenue through CSR activities. In addition, 54 percent believe CSR initiatives contribute to giving their corporations a competitive advantage.
“Companies believe that when they are more open with stakeholders and place social responsibility at the core of their business strategy they will be more competitive, attract and retain the best talent, and gain access to new business opportunities”, says a global study released today.
While customers are becoming the chief driver of this increased focus on CSR, 76 percent of businesses surveyed admit they don’t truly understand their customers’ CSR concerns. In fact, even businesses that feel they are knowledgeable and prepared to deal with CSR issues may not be. Nearly two-thirds of companies surveyed believe they have sufficient information about the sources behind their products and services to satisfy customer concerns, but half of those admit they don’t understand their customers CSR expectations well.
You can read the full study here [2].