18
Jan

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
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Check the economist of this week. A special report on CSR is included which has certainly evolved from that presented a couple of years ago and which clearly contributed to strengthen the conversation.
As one of the articles says, “Three years ago a special report in The Economist acknowledged, with regret, that the CSR movement had won the battle of ideas. In the survey by the Economist Intelligence Unit for this report, only 4% of respondents thought that CSR was “a waste of time and money”. Clearly CSR has arrived”.
The Economist now brings thoughts and insight into how once CSR was a do-gooding sideshow, and how it is now seen as mainstream. From ethics to consumers, going green and global, and most importantly how managers are trying to get it right and align it with their companies’ strategy and gain a competitive advantage. As they put it, CSR is just good business.

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