Innovative solution to AIDS treatment in Africa

Written on December 19, 2007 by Max Oliva in Corporate Responsibility

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
On November 21, Marion Descottes and Miguel Monforte Nicolas, two MBA students from IE Business school, won first prize at the Infocom Future leadership Award one of India’s premier essay writing competitions.
This years theme was ‘Innovations driving service excellence’, through which Marion and Miguel chose to address the topic of ‘How innovations can improve Anti-retroviral treatment adherence in Africa’. The essay focussed on the use of innovative communications systems to provide patients with better information, updated more quickly than current methods, thus helping them to adhere more closely to the ART programs. The system was designed to ensure feasibility and sustainability in developing countries.
When Marion and Miguel spoke about the choice of the topic they agreed that “We chose the following subject area because our professors are constantly challenging our abilities to find innovative ways to look at real day-to-day problems. Studying in depth, subjects such as Supply Chain Management and Innovation allowed us to really understand which barriers companies face everyday. One of our main goals when designing the solution was real feasibility. Moreover, IE’s focus on Corporate Social Responsibility provided us with the inspiration to combine business acumen with our social concerns. Winning the prize confirms that there needs to be one further outcome: bring this solution live!”.
Congratulations to both Marion and Miguel!


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