Max_P.jpgMax Oliva, Associate Director, Social Impact Management
Paty Ruiz Corzo will be at IE Business School this coming Wednesday, November 21, sharing a conversation with both environmental practitioners and IE students. After the SR Forum and IE Alumni Day, we could ask for no better closing roundup speech than with Paty. Both Ashoka and Schwab Fellow, Paty gives meaning to a whole life devoted to social entrepreneurship. Having the opportunity to share a conversation with her is something you should not miss. She will be talking about her work at Grupo Sierra Gorda and her most recent project, involving a CO2 emissions market driven by local communities at the forests of the central part of Mexico.
Please do save the date (November 21) and time:
14.00-15.30: Meeting with environmental practitioners (Maria de Molina 13, Room C-202)
15.30 – 16.30: Conference – Workshop with IE Students (Maria de Molina 13, A-203)
About Paty and her work at Sierra Gorda:
Over the past sixteen years, Martha Isabel (or Paty, as everyone refers to her) has been working to protect this unique area of the world (Queretaro, Mexico). The result has been the creation of a grassroots environmental movement that has transformed the natural resources management practices of the local population and reoriented public investment from government authorities. The Grupo Ecológico Sierra Gorda (GESG), which she and her husband founded, addresses the survival needs of the 100,000 men, women and children living in this biosphere by promoting alternative economic approaches while preserving the area’s endangered ecosystem. GESG engages the residents in programmes that enhance and protect the biosphere including reforestation, sustainable forest management, environmental education, preservation of species, sanitation and community improvement, agro-forestry, sustainable agriculture and composting. As a result of its visible success, in 1997, the Mexican government designated the area as the first federally protected reserve in Mexico.


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