16
Apr

Link between Competitive Advantage and CSR

Written on April 16, 2007 by Max Oliva in Corporate Responsibility

Max Oliva, Associate Director, Social Impact Management
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Michael Porter and Mark Kramer’s “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility” article has been recognized as Harvard Business Review’s Top Article of the Year.
Porter and Kramer further build on their previous work on “The competitive advantage of Corporate Phylanthropy”, bringing both doing good and doing well into the companys strategy. “If corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much more than a cost, a constraint, or a charitable deed—it can be a source of opportunity, innovation, and competitive advantage.”
They further add: “When a well-run business applies its vast resources, expertise, and management talent to problems it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philantrhopic organization.” Porter and Kramer
I close yet with another quote, this being one of my personal favourites: “There is no inherent contradiction between improving competitive context and making a sincere commitment to bettering society”. Michael Porter
You can have free access to the article until April 24th. I encourage you to read it; it certainly is worth while.

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