Max Oliva, Associate Director, Social Impact Management
I have been this morning at the EMCG’s conference given by Al Gore in Madrid, Spain. His now “usual” Inconvenient Truth presentation was well addressed, loosing a bit of the impact he has gotten us used to (it ca perhaps be blamed on the jetlag). But it is actually nice to say this; the conversation on global warming has gotten almost everywhere and on a daily basis. People at the conference came up to me with comments such as “it was just like his move” or “his movie was better than the speech”, proving his contribution to global awareness on this issue. If still possible, his presentation content keeps improving but it is still only designed to raise awareness.
Al Gore.jpg
The debate has been in a very theoretical area, which was certainly fundamental, but it has lastly moved on. Recent news like the EU unveiling tough emissions curbs for cars, or that of Martin Wolf stating on today’s FT column, that “in spite of sceptics, it is worth reducing climate risk”, this when considering that the problem of climate change should not be viewed as just another investment decision, are moving further into action.
Raising awareness in the general public (at a grass root level and on a daily basis) and further increasing political pressure is still an ongoing and necessary area to address, but perhaps a second presentation scheme on practical actions to reduce global warming is needed in order to maintain the momentum on the conversation. This however is not his sole responsibility, so what’s our role on this second phase of the conversation?
You can read reviews of the event at El Pais & El Mundo.
Learn on CNN about Al Gore’s recent 2007 Nobel Peace Prize Nomination.


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