Max Oliva, Associate Director, Social Impact Management
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Dell, The Conservation Fund and Carbonfund.org have just announced a joint, global carbon-neutral initiative to offset the carbon dioxide produced when customers power their computer systems. Called “Plant a Tree for Me,” the program allows customers to make a donation that will be used by the two nonprofits, The Conservation Fund and Carbonfund.org, to plant trees in sustainably managed forests.
Through the program, a customer donation of $2 for a notebook and $6 for a desktop computer will offset carbon dioxide emissions equivalent to powering the average computer for three years. Dell will remit 100 percent of the donations received from the “Plant a Tree for Me” program to The Conservation Fund and Carbonfund.org to be used to plant trees.
The “Plant a Tree for Me” program is available now to Dell customers making new computer purchases. It will be available in February to U.S. consumers and in April to global consumers for any brand of computer.
After being pointed our by activists in regards to their environmental footprint, it is an interesting example to see how Dell is aligning CSR to their strategy, bringing together initiatives such as their Energy-Saving product strategy or their free recycling of products. Will this have an impact on your computer purchasing decision? Whatever the answer it might be, the negative impact would certainly affect your decision, plus, it certainly offers a differentiating factor which easily enables the customer to reduce his/her CO2 footprint with the click of a button.
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