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Seventh Generation and TreeHugger have launched Convenient Truths, a user-created video contest promoting accessible, influential, and inspiring responses to reducing our carbon emissions and dependence on fossil fuel.
The contest has been endorsed by former Vice President Al Gore, who calls it “a great way to spread the word and bring the issue into our daily lives.”
Entrants will have through February 2007 to create and submit 1-2 minute videos on everyday solutions to climate change. The site has just gone out and features a carbon calculator, news on climate change, and tips on reducing personal carbon emissions.
Winning entries will be determined by a combination of web viewers and expert judges. The winning videos will be broadcast on various outlets and the Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.
Prizes valued at close to $25,000 are designed to reduce winners’ carbon emissions in high-impact areas of travel, transportation, and home. It is an interesting way of leveraging from An Inconvenient Truth into as they well describe Convenient Answers.


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