23
Apr

Por Alberto Andreu Pinillos
Profesor Asociado del Instituto de Empresa Bussines Scholl
Director de Reputación, Identidad y Medioambiente de Telefónica

De entrada haré esta afirmación: la satisfacción de un cliente se ve afectada no sólo por la calidad de la oferta del producto y servicio (en esta variable incluyo elementos como la relación calidad-precio, el servicio post-venta o la gestión de quejas y reclamaciones) sino también por otra serie de variables que, algunas veces, están más allá de la simple relación comercial. La RSC es una de ellas.

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24
Mar

RSC 2.0: Ahorrar costes utilizando la RSC como palanca

Written on March 24, 2009 by Alberto Andreu in Uncategorized

Alberto Andreu Pinillos
Profesor Asociado del Instituto de Empresa Bussines Scholl
Director de Reputación, Identidad y Medioambiente de Telefónica

¿Pueden las políticas de RSC contribuir a reducir los costes de la empresa? Reducir costes y aplicar recetas de RSC pudiera parecer algo opuesto. De hecho muchos siguen pensando (y seguirán) que esto de la RSC no es más que un gasto. Sin embargo, no siempre es así. En este post me gustaría encontrar una relación causa efecto entre RSC y reducción de costes, de igual manera que en el anterior me propuse encontrar descubrir algunos nuevos motores de crecimiento económico por la vía de la RSC.

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23
Mar

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
expedition-2.jpg
Tomorrow I will be fortunate enough to be traveling to Antarctica, taking part on a once in a lifetime opportunity, The Expedition Antarctic 2009. This is an 11-day student and change makers expedition to Antarctica led by the polar explorer Robert Swan, OBE; the first person in history to walk to both the North and South poles. The Expedition is sponsored by BP and 2041. The team is composed of 63 people from 15 countries and 30 universities and includes experts like Peter Senge or Vivienne Cox, Executive Vice President and CEO of Alternative Energy at BP.
The conversations that will take place on the journey relate to climate change and its relationship with other key challenges such as the provision of energy, water, food, etc. But most importantly, it represents an incredible opportunity to make of this life changing journey the first chapter on a collective conversation, one which explores collaborative interventions and projects which will help us take global actions at a local level.
(Motivation Video before the Expedition)
Upon our return, and while sharing our experience with others, it will be difficult to go beyond the initial perceptions of the penguins, the cold, the clothing gear, which for a Mexican is, not surprisingly, a first time experience. But how can we go beyond this noise, certainly necessary and a “must” introduction to the people back home, but with whom we are obliged to go a step further, and share the moments, the conversations and the magic we are to live in the days to come.
In order to do that, we will begin by sharing the experience “live”. I will be blogging, together with a team of 8 people, on a daily basis from Antarctica. You can follow the conversation, interact and know our exact location during the whole Expedition at Expedition Antarctic 2009.
You can also have a view of the Expediton through Google Maps.

15
Mar

Por Alberto Andreu Pinillos
Hace unos días publiqué el post titulado RSC 2.0: del Buenismo a la Innovación Social. Y han sido muchas las opiniones de los lectores de Diario Responsable (donde se reproduce este blog), unos a favor, otros en contra.
Mi intención no era generar polémica. O si. Mi intención era trasmitir esta idea: “En tiempos de crisis, o se vincula la RSC a la búsqueda de nuevos motores de crecimiento, a la reducción de costes, al incremento de los índices de satisfacción de los clientes y a la mejora del clima laboral de los empleados, o tendremos un problema. Los gestores de esta “cosa” no podemos permitirnos el lujo de vivir al margen del momento. Difícilmente se puede “devolver nada a la sociedad” cuando la empresa está a punto de dejar de existir.

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7
Feb

Por Alberto Andreu Pinillos
Desde que en España se declarase oficialmente la crisis, los que nos ocupamos de esta cosa que es la Responsabilidad Social Corporativa (RSC), o Responsabilidad Social Empresarial (RSE), o Responsabilidad Corporativa (RC) -o llámese como se llame- nos venimos enfrentando a una misma “muletilla”: En época de crisis, las políticas de RSC pasarán a un segundo plano porque las empresas se centrarán en su core business y abandonarán proyectos sociales”.
Pensar que la crisis no afecta a las políticas de RSC es tontería. Si el PIB cae; si el consumo se resiente; si el desempleo crece; si las tasas de morosidad se multiplica; si el crédito se estanca… no es razonable pensar que haya áreas o funciones dentro de las empresas, por ejemplo la RSC, que no se verán afectadas por el nuevo contexto. Pero definitivamente la RSC puede aprovechar la crisis. ¿Cómo?

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3
Feb

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
Acumen Fund.gif
Acumen Fund is now offering summer associate positions for Portfolio Associates, Knowledge and Communications and Business Development in New York, Pakistan and India. Aplications will be accepted until Februrary 20th.
We worked this past LAUNCH with Rob Katz in a workshop devoted to the Base of the Pyramid, where we envisioned creative and innovative BoP solutions/products for the world’s poorest. Now you will have an opportunity to dive deeper into the conversation, an opportunity you should not miss.
Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor at the base of the pyramid. Be part of the conversation!
Acumen Team.jpg

30
Jan

Bienvenidos a la era de la responsabilidad

Written on January 30, 2009 by Alberto Andreu in Corporate Responsibility

Por Alberto Andreu Pinillos
Derechos civiles; ética; discapacidad; pobreza; cambio climático y eficiencia energética; familia; mujer; educación; mayores; sanidad… No son los ejes de actuación de ninguna ONG global. No. Son los ejes básicos de la agenda pública del nuevo Presidente de los Estados Unidos: Barak Obama.http://www.whitehouse.gov
No hay más que echar un vistazo a esta agenda, a su programa de gobierno, para darse cuenta que algo ha cambiado ya en el mundo. El 80% de los temas elevados a políticas de gobierno tienen que ver con la Responsabilidad Social Corporativa (RSC). Definitivamente, como decía un ciudadano americano el día del juramento de Obama, “hoy empieza el SXXI”. Empieza una nueva era. La era que el propio Obama ha bautizado como “la era de la Responsabilidad”.

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30
Oct

Jeremy Leggett at the SR Forum

Written on October 30, 2008 by Max Oliva in Environment, Net Impact Chapter

Alex Orme.jpg Alexander Orme, IMBA 2008
We are excited to be welcoming Jeremy Leggett as this year’s keynote speaker at the SR Forum. Mr Leggett will share his views on the potentially disastrous repercussions of reaching peak oil production – a subject on which he is a world expert. Here is a snippet of his thoughts from a recent article published on The Guardian
“Today, eight British companies are warning of a ruinous oil crunch five years from now. We warn that the global peak of oil production will arrive unexpectedly early, resulting in not just a global energy crisis, but potentially the withholding of exports by oil producers and energy famine in oil-importing countries. Previously unimaginable policy interventions in financial markets have suddenly become imperative, and similar interventions in energy markets today may be worth their weight in gold tomorrow, in terms of economic and social damage avoided, especially as this would also help tackle climate change.”
Read more here.
Come and hear him for yourself on 15 November. Be warned! His views are not going to make you feel comfortable but there is a good reason why business leaders and government ministers around the world are taking him extremely seriously…

27
Oct

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
For third straight year, the Social Responsibility Forum will be taking place at IE Business School, November 14 and 15. This is our annual main event which brings together experts who engage in social and environmental issues, be it through corporate social responsibility, starting their own social enterprises or through business endeavours in the environmental arena. Led by IE Students, this years program is fantastic! From social entrepreneurs such as Jonathan Robinson, Barry Colemand and Dr. Andreas Heinecke, who design novel business ideas to tackle social and environmental problems, to trendsetters who work inside today’s mature companies as advocates of policies that take into account the whole range of stakeholders and the environment.
This year we will welcome Mr. Jeremy Legget, chairman of Solar Century and climate change specialist as our keynote speaker.
Find Your Impact 2.jpg
See the full program.
See the list of speakers.
Take part on the career fair and networking event on Saturday.
Compete at the Social Entrepreneurship Buiness Plan Competition, by Sumaq.
Save your spot! We have limited capacity and it promises to be a blast.

2
Sep

Max_P.jpgMax Oliva, Associate Director, Social Impact Management
GE Citizenship Matrix.gif
GE has taken a proactive stance on Corporate Citizenship with initiatives such as ecomagination, which brings together needs from society with their core business. They have now a new site dedicated to reporting their commitments to corporate citizenship, as well as the steps they’re taking when “integrating their business strategies with today’s major trends in world development”. They include an interactive citizenship matrix which explores the areas which meet the priorities of both society and their company.
What’s most interesting is that they also bring to the conversation different perspectives from global stakeholders in relevant issues like energy and climate change trends, supply chain management and labor challenges worldwide. One of these perspectives is from Sean Ansett, Founder of At Stake Advisors, an international expert on the matter.
AtStakeAdvisors.jpg
“Companies with global supply chains face significant challenges in order to ensure that their suppliers make safe and quality products and that they are produced on time and at competitive prices. In addition, stakeholders increasingly expect companies and their business partners to respect and implement national and international labor and environmental standards in their workplaces. This challenge becomes even greater when companies source suppliers from countries without adequate government enforcement.”
It is when bringing multi-stakeholder perspectives from around the globe in order to analyze our most pressing problems, and linking them with our core competences, that we can come to collaborative and much more ambitious actions and solutions.