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February 22, 2008
How to make business with the Base of the Pyramid
Max Oliva, Associate Director, Social Impact Management
We have the pleasure to invite you to participate in a discussion on how to make business with the Base of the Pyramid. The session will provide an opportunity to engage directly with Rob Katz, associate at the World Resource Institute, editor of NextBillion.net, and who will be working on Acumen's Portfolio Strategies team as of March of this year.
Date/ location: Tuesday, February 26th, 2008; from 15.00-16.30. Room B-302, IE Business School, Maria de Molina 11, (Madrid). Space is very limited so please confirm assistance at SIM@ie.edu.
About Rob Katz
Robert S. Katz is an Associate with the Markets and Enterprise Program of the World Resources Institute. Rob researches, writes and speaks about "base of the pyramid" business approaches to poverty alleviation and environmental degradation.
He is the co-founder and Managing Editor of www.NextBillion.net, a web site and blog about enterprise and development. As a principal analyst of household survey data and co-author for The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid (March, 2007), he studied BOP market structure and spending patterns extensively. Rob holds a B.A. in Political Economy from Georgetown University.
Readings related to BoP Markets which you might find of interest:
NextBillion.net brings together the community of business leaders, social entrepreneurs, NGOs, policy makers, and academics who want to explore the connection between development and enterprise.
Acumen Fund. Building sustainable businesses to solve the problems of poverty.
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.
Posted on 22 February 2008 in Corporate Responsibility, Development
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